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LCA Learning


LCA Learning is an academic laboratory of "New Concepts of Marketing" in partnership with the University of San Diego, California. With our 30 professors and researchers in North America and Europe, we deliver executive trainings and certifications accredited by world recognized bodies such as EQUIS and AMBA.  They write books in top business reviews like Harvard Business Review and give speeches, lectures, courses, conferences, clinical classes in famous universities all around the world. We are training executives in companies too.

Since LCA learning was founded, we have been working with the most innovative and intelligent professors and thinkers to demonstrate our training in new concepts of marketing in Global Business Schools and enterprises. We are a pioneering company; we were born for the better implementation of human performance.

Our qualified lecturers from international prestigious universities ensure high standards in trainings and classes. You can also go to the trainer subject to see the detailed information about our talented professors. Besides, you can Google search our most famous professors to see what they talk about. For instance, Bernard Cova, TED Sichelman, Marcel Saucet and Saverio Tomasella.

Professors engage their business experiences into the lectures, allowing students to have a better understanding of new concepts of marketing. Thus, learning, application and change become relatively simple. Students and employees get the results they want, and we also realize our commitment to provide value.


The courses that you will not be able to find anywhere else

Anti-Marketing, Authenticity Marketing, Cause Related Marketing, Celebrity marketing, Cronomarketing, Co-Marketing, Community Marketing, Convergence Marketing, Contextual Marketing, Counter Marketing, Customer Centric Marketing, Database Marketing, Eco-Marketing, Emotion Marketing, Empowerment Marketing, Environmental Marketing, Ethnic Marketing, Ethno-marketing, Entrepreneurial Marketing, Event Marketing, Expeditionary Marketing, Experience Marketing, Exponential Marketing, Family Marketing, Geo-marketing, Grass Roots Marketing, Green Marketing, Holistic Marketing, Interactive Marketing, Knowledge Marketing, Life Event Marketing, Macro Marketing, Maxi Marketing, Mega Marketing, Micromarketing, Multilevel Marketing, Multi-Sensory Marketing, Network Marketing, Niche Marketing, Non Business Marketing, Nostalgia Marketing, Olfactory Marketing, One-to-One Marketing, Permission Marketing, Radical Marketing, Real Time Marketing, Relationship Marketing, Retro-marketing, Reverse Marketing, Scarcity Marketing, Sensory Marketing, Situational Marketing, Slow Marketing, Social Marketing, Societal Marketing, Solution Marketing, Stakeholder Marketing, Stealth Marketing, Street Marketing, Sustainable Marketing, Symbiotic Marketing, Time Based Marketing, Total Relationship Marketing, Trade marketing, Trend Marketing, Tribal Marketing, Turbo Marketing, Undercover Marketing, Value Marketing, Viral Marketing, Yield Marketing.


International and academic expertise: this is what differentiates our laboratory from other consulting agencies. LCA is composed of professors, researchers, psychoanalysts, and teachers in European and American universities. The fruits of our cutting-edge research are published in academic journals, and it is incorporated into our consulting and training materials.

Our specialties are Street Marketing ™ and Alternative Marketing, Innovation, Brand Psychoanalysis, Active Web Listening and Experiential Marketing.



  • France offices
    Nice : 8 rue d'Alger, Nice, 06000
    Tel : +33 (0)
  • 18 Rue Guillaume Bertrand, 75011 Paris
    Tel : +33 (0)9 87 38 53 32
  • USA office
    34706 N 137th st. Scottsdale, AZ 85262, USA
  • Dubai Office
    In partnership with SM&B, Street Marketing and Buzz, Prism Tower, Business Bay Area,
    PO BOX 215984
    Dubai - United Arab Emirates